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If Scratch or Sniff founder/editor Roo Ciambriello could list all of her favorite things, they'd include her sweet little family, food trucks, and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, Connecticut, and loves writing fun stories on the backs of potato chip bags and cereal boxes in Whole Foods, Target, Nordstrom, Kroger, y mucho mas. Roo creates voices for brands, ghostwrites for celebrities, writes a personal website, and is (much to the chagrin of those around her) pretty active on Twitter. You can also find her providing commentary on advertising/branding at Adweek and eating fajitas on deadline days.